---
title: "Video and company: key figures"
description: Branded video? Simply put, it's video content produced directly by the brand that is extremely engaging. We tell you everything here!
---

[Blog Storyfox](https://www.storyfox.io/en/blog)

# [Video and company: key figures](https://www.storyfox.io/en/blog/video-and-company-key-figures)

 Written by [Storyfox](https://www.storyfox.io/en/blog/author/admin) | 7 July 2021

Before getting into it (key figures), let's go back to what Branded Videos, just in case.

Branded video content refers to videos that are directly created by a brand, but do not openly have a promotional purpose.  In other words, it's a video with relevant, striking and interesting content for your target audience, but it's not meant to be an advertisement.

 

**Contents:**

[Communication methods adapted to the sanitary crisis](https://www.storyfox.io/en/blog/video-and-company-key-figures?hs_amp=true#un)

[Unmatched efficiency](https://www.storyfox.io/en/blog/video-and-company-key-figures?hs_amp=true#deux)

[A growing need for short and authentic videos](https://www.storyfox.io/en/blog/video-and-company-key-figures?hs_amp=true#trois)

[Multiple constraints](https://www.storyfox.io/en/blog/video-and-company-key-figures?hs_amp=true#quatre)

 

 

## Communication methods adapted to the sanitary crisis

Everyone knows that, because of the current sanitary crisis, remote work has become the norm.

The new challenge now is to keep engaging collaborators, and video has naturally turned out to be the best way to do this. Human beings must be the driving force behind actions and speeches of companies, both internally and externally.

## **Unmatched efficiency**

Because of their appealing content, Branded Videos are simply way more effective than a traditional post with text and/or pictures, and these figures prove it:

## ****A growing need for short and authentic videos****

Our way of consuming content has changed: we love short content about "authentic people":

## **Multiple constraints**

## However, the development of such content is slowed down by technological and cost constraints:

This is why Storyfox has developed a mobile app that allows you to industrialize the creation of your video at a lower cost.

 

You might also be interested in this article:  
[👉Make an interview video in 3 steps](https://www.storyfox.io/en/blog/make-interview-video-3-steps?hsLang=en)

[View full post](https://www.storyfox.io/en/blog/video-and-company-key-figures)

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